Knowing where to buy bridesmaid dresses online that’ll suit every member of your bridal squad is no mean feat. Yep, bridesmaid dress shopping is meant to be a fun and exciting task… but hunting down a gown that’ll impress Louise (who has her heart set on a black bridesmaid dress), Caitlin (who fancies a white bridesmaid dress) and frugal Emily who won’t look beyond high street bridesmaid dresses can often turn out to be totally overwhelming. That’s before we even consider the grey bridesmaid dresses, burgundy bridesmaid dresses and floral bridesmaid dresses on the market.
While traipsing your girls of different tastes, body shapes and styles down Oxford Street and into stuffy, poorly-lit fitting rooms – all while your hen-do destination is still to be organised – is a recipe for disaster, online shopping for a bridesmaid dress from the comfort of your sofa is guaranteed to make the whole thing easier.
Best places to buy bridesmaid dresses online at a glance:
- Best overall place to buy bridesmaid dresses online: Coast
- Most affordable place to buy bridesmaid dresses online: ASOS
- Best place to buy standout bridesmaid dresses online: Karen Millen
- Best place to buy silk bridesmaid dresses online: Ghost
- Best place to buy pink bridesmaid dresses online: Needle & Thread
Whether you’re after a designer option or something totally unique, there’s a hefty number of bridesmaid dress shops online with tonnes of lovely options that you can peruse in your own time. You can filter to narrow down your options, and some online retailers now have virtual stylists who are dedicated to assisting you through the shopping process. Plus, there’s something all-together more relaxing about hosting a bridesmaid dress trying-on session from the comfort of your home, amongst endless glasses of fizz and your fave playlist.
Enter: our guide to the best places to buy bridesmaid dresses online in the UK which is here to serve up some help. From ASOS (who has an incredible wedding shop for all your bridal fashion needs) to Reformation, Needle & Thread and surprising bridesmaid dress stockists like Mango, there’s an online bridesmaid dress destination down below for every wedding theme and budget.
Here are the best places to buy bridesmaid dresses online in 2022, including our top picks to add to your checkout.
An entry which may not surprise you, Coast has long been a go-to for elegant and traditional bridesmaid dresses for brides-to-be up and down the country. Their styles can be mixed and matched across your wedding party; they tend to be a little more classic and modest in cut. From champagne bridesmaid dresses to pastel bridesmaid dresses aplenty, your leading ladies will be able to have their own special moment in a Coast dress, too.
Tiered Hem Ruffle Maxi Dress
Multiway Slinky Jersey Bridesmaids Maxi Dress
Save when you shop for bridesmaid dresses online with these Coast discount codes.
If you’ve got a little more money to spend, consider Ghost for timeless, silk bridesmaid dresses – from soft taupe to jewel toned burgundy. Many of the silhouettes are designed with a bias-cut to showcase and flatter your girls’ body shapes.
Don’t overlook John Lewis in your search for stylish bridesmaid dresses. Whistles is perhaps the most heavily-stocked brand of bridesmaid dresses on the high street stalwart’s website, but you’ll also find dresses and bridesmaid jumpsuits by Lace & Beads, Monsoon, Ghost and Phase Eight. That’s before we even start on the clutch bags and wedding jewellery.
Whistles Sarah Bridesmaid Dress, Pale Blue
Whistles Maria Bridesmaid Dress, Mint
Save when you shop for bridesmaid dresses online with these John Lewis discount codes.
Another classic brand for bridesmaid dresses online in Monsoon: the one to make a beeline for if sequins get your heart racing. Their bridesmaid dresses are adorned in sparkle – Needle & Thread-style – and can be mixed and matched across your bridal party. Pick up bridesmaid shoes and accessories while you’re at it.
Elena Embellished Maxi Dress Silver
Square Neck Embellished Maxi Dress
Save when you shop for bridesmaid dresses online with these Monsoon discount codes.
Adding to the list of high street gems you may not have considered, Oasis’ feminine silhouettes, intricate beading and floral prints make for an extremely photogenic bridal crew. The best part? Many of Oasis’ bridesmaid gowns are reduced in the sale quite regularly, so you might be able to get your dresses for less money than expected. More in the budget for designer wedding shoes, right?
Cowl Double Strap Midi Dress
Premium Delicate Lace Maxi Dress
There are plenty of stresses surrounding your big day, but finding bridesmaid dresses online needn’t be one of them. From long and flowing maxi dresses to playful short bridesmaid dresses, there’s an array of choices that accommodate every colour palette.
Lilac Bardot Maxi Bridesmaid Dress
Lucy Bridesmaid Dusty Blue Lace Maxi Dress
Affordable bridesmaid dresses are ChiChi’s thing. They stock a beautiful range of designs to suit all tastes – and they look endlessly more expensive than they actually are. You’ll find plus size, fishtail, lace and petite bridesmaid dresses at ChiChi – and many of the cuts are available in a choice of all-season hues.
One Shoulder Bodycon Dress in Pink
Ruched Wrap Maxi Dress in Wine
ASOS stocks a whole plethora of bridesmaid dresses online for a variety of wedding styles – starting from as little as £35. You’ll not only find bridesmaid gowns from ASOS’ own DESIGN range, but brands like Villa, Little Mistress, TFNC and Topshop. To suit every body shape and style, of course.
Vila Bridesmaid Midi Cami Dress with Frill Detail
Anaya With Love Bridesmaid One Shoulder Maxi Dress
Save when you shop for bridesmaid dresses online with these ASOS discount codes.
Ever Pretty is one of the most popular bridesmaid dress stores online among GLAMOUR readers, with over 250 styles on site in countless colours. Whether you’re after a long sleeve bridesmaid dress, something with whimsical flutter sleeves or a bardot style for your girls, there’ll be a bridesmaid dress here to adore.
Women’s Double V-Neck Floor-Length Bridesmaid Dress with Short Sleeve
Stylish Cold-Shoulder Floor Length Bridesmaid Dress with Side Slit
Very.co.uk doesn’t have its own line of bridesmaid dresses, but they do stock styles by Chi Chi London, Monsoon, Yours and Quiz. If you’ve found bridesmaid dresses you like from one of these brands, but found them to be sold out in certain sizes elsewhere, it could be worth checking in on Very.
Chi Chi London Satin Cami Lace Insert Ruched Maxi Dress
City Chic Entwine Maxi Dress
Forget what you thought you knew: Mango isn’t just a destination for summer dresses, bikinis and one-piece swimsuits. They actually stock a range of silk and slip dresses which could easily be repurposed as gowns for your bridesmaids. Think: bright, vibrant colours that’ll look fabulous at festival-style or destination weddings.
Save when you shop for bridesmaid dresses online with these Mango discount codes.
The underdog of the bridesmaid dresses online world is Phase Eight. They have a dedicated Bridesmaids Edit on-site, and their plus-size bridesmaid dresses selection is a force to be reckoned with. You’ll find countless gowns which are available up to a size 26.
Ginnie Lace Tiered Midi Dress
When it comes to ‘Instagram’ brands that have achieved cult status through influencer adoration alone, LA-based Reformation is the OG. It was founded back in 2009 and has spent the past decade-and-a-bit garnering an army of die-hard celebrity fans – from Kendall Jenner and Meghan Markle to Hailey Bieber, Taylor Swift and Adele. Their bridesmaid dress offering is characteristically chic, with a plethora of sustainable bridesmaid dresses your girls will actually wear again.
Head to Karen Millen for luxury bridesmaid dresses that are made with quality and sustainability in mind. Whether short or long bridesmaid dresses are your preferred cut, the selection of more than 150 bridesmaid dresses online at Karen Millen will remedy your bridesmaid gown woes.
Blush Botanical Border Maxi Dress
Save when you shop for bridesmaid dresses online with these Karen Millen discount codes.
With embellished bodices, ruffles, intricate detailing and pretty florals, Needle and Thread’s bridesmaid dresses are in a league of their own. Silhouettes are flattering and cuts are ethereal – and your bridesmaids will feel their very best selves.
Tempest Strapless Corset Bodice Gown
Willow Ruffle V-Neck Gown
Whistles design timeless, elegant and modern bridesmaid dresses that suit every style of wedding – from classic stately home weddings to more casual, low-key affairs. These are the kind of bridesmaid dresses your girls will wear time and time again.
Pale Pink Tie Back Maxi Dress
Save when you shop for bridesmaid dresses online with these Whistles discount codes.
London-based design house Galvan creates ready-to-wear styles which can be suited to any occasion. Whether white bridesmaid dresses are your choice, or you’re after a jumpsuit they’ll wear to countless events following your wedding, this minimal occasion-ware has your girls covered for your very special day.
Cropped V-Neck Slip Dress
GALVAN Sienna Halterneck Satin Midi Dress
Save when you shop for bridesmaid dresses online with these Net-A-Porter discount codes.
Self Portrait was founded by Central Saint Martins alumni Han Chong back in 2013, and has been an editor, influencer and Duchess of Cambridge favourite ever since. Their standout pieces (case in point: the signature Azalea dress) are feminine and adorned in ruffles and eyelet lace, making them dreamy choices for your bridal party.
Self-Portrait Azalea Lace Midi Dress
SELF-PORTRAIT Guipure-Lace Cotton Midi Dress
If you’re partial to muted hues, lustrous silk-satin and elegant draped necklines, Vince could be the bridesmaid dress store for you. Though they don’t have a dedicated bridesmaid edit on site, countless styles would ensure your bridal squad are beautifully turned-out.
Draped Cowl Neck Halter Dress
Ted Baker’s directional cuts and pretty colours are just two reasons why we stan the brand’s capsule bridesmaid collections. Their offering is slightly more “select” than that of other brands, but what they lack in choice, they certainly make up for in quality and style.
Immie Satin Midi Dress With Cape Sleeve
Esta Cold Shoulder Cowl Front Midi Slip Dress
Australian bridalwear brand Grace Loves Lace are best-known for their simplistic and minimal wedding dresses, but their bridesmaid dresses are worth having on your radar. Ranging from size XXS – XXL, they’re a little sexier than some of the other cuts in this edit – but perfect for a summer wedding and each cut from luxurious silk or lace. The range of colourways is beautiful, their signature spaghetti straps are dainty and your bridesmaids are sure to want to wear them again and again.
Silky Satin Olive Midi Dress
Rewritten’s bridesmaids dresses and jumpsuits – which are all crease proof and often on sale – are made in London with “mates, sisters and modern day bridesmaids in mind”. The entire collection is made on the principle that every piece will be worn time and time again – long after their bridesmaid duties are done. In fact, the Rewritten team are on-hand to advise your girls on how to style their bridesmaid dresses once the day is done.
Though prices aren’t listed on site, and the user experience journey is a little trickier than shopping for bridesmaid dresses online at ASOS, for example, Dessy’s bridesmaid dresses are forever popular. You can filter maternity bridesmaid dresses, plus size, junior bridesmaid and flower girl.
Draped One-Shoulder Maxi Dress with Scarf Bow
Scoop Neck Convertible Tie-Strap Maxi Dress with Front Slit
What is the most popular colour for a bridesmaid dress? What colour bridesmaid dresses are in for 2023?
According to sales, blue was the most popular colour for 2022, and we predict sage green bridesmaid dresses will be all the rage for 2023. Other pastel colours will, of course, remain popular, but we’re already seeing a spike in this hue’s sales.
Who should pay for bridesmaids?
Tradition would state that this duty falls on bridesmaid herself, but some brides may wish to pay if they can/prefer to.
What is the trend for bridesmaid dresses?
Neutral-toned multiway bridesmaid dresses in either silk or satin are the most popular styles at the moment, but it really depends on what will complement the rest of your wedding/your own wedding dress.
After more weddings content? We’ve got short wedding dresses, wedding day jewellery and short bridesmaid dresses you’re sure to adore. Elsewhere, find maternity wedding dresses, boho wedding dresses, mother of the bride dresses and engagement party dresses. There’s also the best wedding shoes, high-street wedding dresses, bridal nail inspiration, as well as hen-do destintations and honeymoon hotels to consider. If you’re a guest this time around, shop these wedding guest dresses, summer wedding guest dresses and wedding gifts for friends.
For more from Glamour UK Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx. For more from Glamour UK Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
