Finding bridesmaid dresses that suit everyone in your wedding party is by no means an easy task. The chicest options have romantic flourishes without screaming maid-of-honour; try something with a gentle ruffle or an understated bow in lieu of anything too in-your-face. It’s a good idea to look for a brand like The Own Studio, which offers a variety of dress styles in the same colour palette – in the end, everyone should feel their best going down the aisle, and not everybody will be keen to wear a strapless gown or waist-cinching number.
The internet is your friend, here: order multiple styles (in various sizes) and host trying-on parties. Not only is it much more fun, but it will give you the chance to discuss if anything needs tailoring – often a simple hemline adjustment is all that’s required to bring everything together.
If you’re hesitant to spend money on anything that people will only wear once, Halfpenny London recently launched a partnership with By Rotation, with a selection of bridesmaids dresses available to rent for as little as £5 a day. Another good alternative? Choosing beautiful dresses that your tribe will be wearing for years to come at all manner of events. Brands such as Rixo, Rat & Boa, and Raey are perfect – especially if your bridal party is small and a one-style-fits-all approach is feasible. Shop Vogue’s edit of the best bridesmaid dresses to flatter all, here.
Best for coordinating a large group


Halfpenny London Klass Jumpsuit

Halfpenny London Millington Top and Ingle Skirt

The Own Studio Green Halter Midi Dress

The Own Studio Pink Halter Dress


Pink Sarah Tie Detail Dress

Nola London Gigi Maxi Dress

Best affordable dresses that are sure to captivate



Cut-out Back Striped Dress



Galvan Off-the Shoulder Cutout Jumpsuit

Gio Floral-Print Silk-Chiffon Dress

Cheryl Floral-Print Ruffled Dress
Best for a glorious summer wedding

Tove Tabitha Recycled Moire Midi Dress

Tove Juliane Gathered Organic Cotton-Poplin Midi Dress

Sir Alexandre Floral Linen Dress




Diana Ruched One-Shoulder dress

Black Sweetheart Halterneck Dress

Bordeaux Green Silk Dress

Best standout non-traditional looks (with versatility and rewear in mind)



Self-Portrait Rhinestone-Embellished Jersey Dress

Self-Portrait Off-The-Shoulder Taffeta Dress

Multi-Seam Twist-Strap Dress

Halterneck Wraparound Dress




Lillee Open-Back Maxi Dress


Tropic Fauna Fitted Dress

Halle-B Crystal-Embellished Stretch-Crepe Dress

Jen Dipped-Hem Satin Dress


Best unapologetically romantic dressesÂ

Birgit Gathered Taffeta Dress

Bernadette Nathalie Off-Shoulder Gown

Iris Bloom Ballerina Dress


The Vampire’s Wife Ruffled Metallic Dress

The Vampire’s Wife Floral-Print Dress

Piccolo Ubud Feather-Trimmed Dress

