Bridesmaid dresses may not be at the top of every bride’s to-do list (because, you know, she’s got venues, photographers, invites, table plans, make-up artists, hair stylists, florists, bands, oh, and her own dress to get her head around), but there comes a time in almost every bridal journey where you, often quite unnaturally, have to decide what your very closest friends will be wearing on your big day.
There are new trends emerging all the time when it comes to bridesmaid dresses, and while it is still common to see the bride choose the same dress for all her bridesmaids, sometimes personal tastes, varying body shapes and general dislike for the tradition sees brides throwing away the rule book and inventing her own system.
Some brides go for different necklines or the same dress in individual colourways, while others give their bridesmaids a budget and a vague colour scheme and encourage them to choose something for themselves.
Where to buy bridesmaid dresses online that’ll suit every member of your bridal squad
But while brides are being provided with more and more opportunities to put their own spin on their bridesmaid dresses, there remains a significant lack of supply for the demand. If you want a dress that isn’t layered tulle atop a satin slip with an unnecessarily glittered bodice, that is.
There seems to be a huge gap in the market between said glitzy gowns and on-trend midi/maxi dresses which are often printed and could see your bridesmaid being mistaken for any old wedding guest. Which is exactly why Ghost – the British brand established over three decades ago and devoted to timeless, contemporary occasionwear with a tangibly vintage-inspired aesthetic – is the go-to choice for so many super chic brides.
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