With lockdown restrictions fully lifted and normality finally resuming, this means we can get back to business and get those all important weddings that were postponed back in our diaries.
What comes with this is planning the small details and obviously organising the big ones to such as the wedding dress.
But what we also can’t forget is the bridesmaids, which entails finding dresses for each member of your bride tribe.
Well you don’t need to worry anymore as rental fashion platform By Rotation has collaborated with luxury bridal designer Halfpenny London on an exclusive bridesmaid collection and it’s seriously stunning.
Fashion rental platform By Rotation has collaborated with luxury bridal label Halfpenny London
(Image: Sarah Burton, By Rotataion)
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The ‘Sister’ collection includes six iconic Halfpenny London designs from stunning dresses to flattering jumpsuits, so it’s safe to say that there is something for everyone.
Each style comes in in three colourways which are raspberry, sea green and teal so that they can be matched with a range of themes and colour schemes.
The range starts from a size eight and goes all the way up to a size 22.
Laura Whitmore shared a stunning picture of herself sporting one of the dresses at a friends wedding
(Image: Instagram/thewhitmore)
Over the past year we have seen a wide range of celebrities ditch buying new clothes in exchange for renting their wardrobes for events and special occasions.
One lady in particular that is a fan of this sustainable approach to fashion is none other than Love Island host Laura Whitmore.
The gorgeous presenter was even pictured wearing one of the brands dresses at a wedding recently so you know that they must be great if the fashionable presenter sported one.
The luxe silk dresses start from just £5
(Image: Sarah Burton, By Rotation)
On the collaboration, Founder and Designer of Halfpenny London, Kate Halfpenny commented: “Halfpenny London is thrilled to be partnering with By Rotation to make an exclusive edit of our Sister collection available to rent.”
“I’m so passionate about making garments which are worn and loved again and again, for a wedding day, a special event, or just a glamorous evening out and I can’t wait for these pieces to be enjoyed by so many women.”
“Inclusivity has always been a cornerstone of our brand and we’re pleased to be able to offer a variety of sizes in three colourways only available here.”
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Will you choose to rent your bridesmaids dresses for your wedding?
(Image: Sarah Burton, By Rotation)
By Rotation reported that during the past year their app saw a 900 per cent increase in rentals for weddings during and post lockdown, with their bridal and wedding wear selection sky rocketed by 1200 per cent since March 2021.
As well as this, since June 2021, the brand saw views on their wedding guest collection shoot up by 16 times, which triggered them to work on an exclusive collection with Halfpenny London.
We all know that when it comes to a wedding, they can be super expensive, so why not save on money where you can by renting your bridesmaids dresses?
Shop the full collection via the By Rotation app.
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